Agency

Invited by the PR agency Porter Novelli Romania, me and Bogan Petcu had created 5 labels for a pack of glass bottles that announced the public launching of a series of drinking fountains, sponsored by ApaNova, the water supply service in Bucharest. Our brief was to communicate this future-friendly approach of a world without plastic. The bottles were used as a direct mail for influencers and KOLs. 

It was selected by Art Directors Club Romania as one of the best campaigns of September 2018: https://www.paginademedia.ro/2018/09/video-topul-adc-august-2018

New positioning and slogan for Andreea Raicu lifestyle brand.

Designer: Bogdan Petcu

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