Copywriting & Artsying
Invited by the PR agency Porter Novelli Romania, me and Bogdan Petcu had created 5 labels for a pack of glass bottles that announced the public launching of a series of drinking fountains, sponsored by ApaNova, the water supply service in Bucharest. Our brief was to communicate this future-friendly approach of a world without plastic. The bottles were used as a direct mail for influencers and KOLs.